Popl

Seed

EventTech

Lead Capture Tool

From Fragmented Lead Capture to a Unified AI-Native Revenue System

About the Project

Popl builds AI-powered tools for in-person and hybrid events, helping sales and marketing teams capture and enrich leads from badges, business cards, QR codes, and real-world interactions.

‍

The platform transforms fragmented offline data into structured, CRM-ready pipelines — turning conversations into measurable revenue systems.

‍

Peppermint partnered with Popl to redesign how this complex workflow is understood visually across the entire product experience.

Visit POPL

Provided services

UX/UI Design
Motion Design

Tech stack

After effects
Lottie

Location

USA

Project Overview

Problem

Popl’s product was powerful but difficult to see clearly.The core system handled multiple input types and processed them through an AI enrichment engine — but the user experience did not explain that logic well.Key challenges included:

multiple fragmented lead sources (QR, badge, card, manual input)
unclear mental model of how data becomes CRM-ready
difficulty communicating system value in seconds
need for enterprise-level trust and structure
homepage direction existed, but full system storytelling was missing

The product worked — but the story behind it was not immediately understandable.

Solution

We built a unified motion-driven storytelling system that explains the entire product in real time.Instead of treating animation as decoration, we treated it as the core explanation layer of the product.We delivered:

Full system-level narrative architecture
Motion language for data transformation flows
20+ feature-specific animations
Unified visual logic across all pages
Enterprise-grade pacing and composition system
Web-ready motion assets (Lottie + video formats)

The goal was simple: make complexity understandable in seconds.

20+

Core Product Flows Visualized

Every major feature was translated into a clear, repeatable motion explanation.

<10 sec

To Understand Core Value

Users immediately understand: fragmented inputs → AI enrichment → CRM-ready output.

1 Unified

Motion Language

A consistent visual system now connects all features and pages into one coherent experience.

The Peppermint team are true experts at creating clear motion graphics that explain even the most complex ideas. Creative, fast, and truly trustworthy partners!

Bryce Alsten

VP of Marketing at Popl

What We Built

Product System Deconstruction

We started by breaking down Popl’s system architecture:

all lead input types
enrichment logic
transformation steps
CRM output structure
‍

Before designing anything, we made sure the system itself was fully understood.

Narrative Architecture

We structured the story as a simple transformation:

Fragmented real-world inputs → AI processing → structured CRM output

This became the backbone for every page and animation.

Motion System Design

We created a unified motion language defining:

How data enters the system?
How it transforms?
How it resolves into output?
How transitions behave across the site?
‍

This ensured consistency across all product explanations.

Feature-Level Storytelling (20+ Animations)

We designed 20+ animations covering key workflows:

badge scanning
QR lead capture
business card recognition
AI enrichment
CRM synchronization
‍

Each animation explained one function while reinforcing the full system narrative.

‍

Enterprise Motion Language

We refined motion to match enterprise expectations:

controlled pacing
minimal visual noise
structured transitions
purposeful interactions only
‍

No decorative animation — only functional clarity.

‍

Production-Ready Delivery

All motion assets were delivered in production-ready formats:

Lottie
optimized video sequences
web-implementation-ready files
‍

Ensuring seamless integration into the live product experience.

Strategic Takeaway

Popl did not need more features explained. It needed one clear idea to be instantly understood: How real-world interactions become structured revenue data. When motion becomes a system of explanation rather than decoration:

Comprehension increases instantly

Product value becomes obvious

Enterprise trust improves

Sales narratives shorten

Adoption friction decreases

That was the transformation.

Ready to Make Your {Product} Impossible to Ignore?

If your product is powerful but hard to explain, you’re losing attention before the first click.Peppermint helps SaaS, AI, and B2B platforms turn complex systems into clear, conversion-ready experiences.

Get a Proposal