ArcPrime is an AI-first Intellectual Property Management System designed to modernize the full IP lifecycle — from invention disclosure to portfolio management.
Built for patent attorneys, in-house legal teams, and innovation-driven enterprises, the platform rethinks IP management as modern operational software rather than legacy legal administration.
Peppermint partnered with ArcPrime from the earliest stage to help shape the brand, design the MVP product, build the website, and support launch readiness during fundraising.
Problem
The IP management category is crowded with outdated systems built around compliance, not usability.
Legacy tools often rely on:
ArcPrime had the opportunity to enter the market differently — as an AI-native platform built for speed, clarity, and modern legal teams.
Solution
Peppermint helped build a complete go-to-market ecosystem across product, brand, and communication.
We delivered:
Instead of launching as another legal tool, ArcPrime launched as a modern category challenger.
Raised
ArcPrime strengthened its market readiness during successful pre-seed and seed fundraising rounds.
Publish-ready
Brand, product, website, and supporting assets were built from the ground up to support market entry.
Product Foundation
A reusable design system enabled faster iteration, cleaner expansion, and consistent user experience post-launch.
Market Perception
ArcPrime entered the category as a modern AI-native platform rather than another legacy alternative.
Peppermint is our go-to team for marketing and product design — from UX flows to polished web UI. They’ve been a reliable design partner across everything we need: motion, web dev, pitch decks, and more.
We defined ArcPrime’s market position as an AI-first LegalTech platform built for scale.The brand system was designed to communicate:
This helped shift perception away from legacy legal software and toward intelligent infrastructure.
We designed the MVP experience around clarity and operational efficiency.
Core workflows were simplified so users could move faster through complex processes such as:
The goal was to reduce friction without reducing capability.
We built a component-based design system to support long-term growth.
This enabled:
A startup moving fast needs systems, not one-off screens.
We designed and developed the marketing website to explain a complex category with clarity.
The structure was built to support:
This made the website a growth asset, not just a brochure.
Motion was used strategically to simplify product logic and reinforce the AI-native positioning.
Animations helped communicate:
Always purposeful. Never decorative noise.
Following the launch, Peppermint continued supporting ArcPrime with:
This ensured the product stayed clear while the company moved fast.
ArcPrime did not need to imitate legacy category leaders. It needed to look like what comes next. When complex industries get modern product experiences:
Your product can stay complex.
Your website should stay clear.
Peppermint helps AI, SaaS, and technical companies turn hard-to-explain products into growth-ready experiences.
