Graphic Design for SaaS and DevTools Companies

We deliver graphic design that turns complex products into clarity. Each project blends visual communication with brand consistency. This helps SaaS, AI, and developer-focused companies show their value quickly and credibly.

Why Teams Choose Us

A good graphic design partner should understand both product and audience. We combine UX, brand, and product thinking to build systems that communicate clearly and scale.

Deep Understanding of Product and Audience

We know SaaS and DevTools — from architecture to go-to-market. This allows us to design visuals that connect technical depth with business and marketing value.

Clarity and Communication Over Aesthetics

Every diagram, layout, and visual element is designed to clarify how product works. Our goal is to make your message intuitive, measurable, and conversion-driven.

System Thinking, Not Only
One-Off Design Solutions

We build design systems that scale from a single landing page to a full documentation suite. Each asset follows shared logic and structure and efficiency for future growth.

Our Graphic Design Expertise

We’re a creative agency for SaaS and DevTools companies. We design visual systems that align with your product logic. Every graphic has a purpose — to explain, convert, or inspire.

Brand Systems and Identity in Use

Brand Systems and Identity in Use

Logo, color, typography, and component rules that scale across product, site, and documentation. We bring your brand to life in real user interfaces and workflows. This makes it clear and consistent in product state, interaction, and customer touchpoint.

Website Graphics Design

Website Graphics Design

Homepage and feature visuals that clarify how your product works. Diagrams and scenario frames that show outcomes. This is where custom graphic design meets product credibility.

Marketing Team Assets

Marketing Team Assets

Pitch decks, one-pagers, case study templates, and event visuals designed to persuade and inform. Consistent grids and layout rules make updates fast for your internal teams.

Product Infographic Design

Product Infographic Design

Architecture diagrams, process maps, and data stories that simplify complex systems in one view. Our infographic design approach ensures legibility across decks, posts, and landing pages, turning information into insight and visual clarity.

Social and Launch Kits

Social and Launch Kits

Reusable templates for announcements, release notes, and updates. Designed for clarity and speed, they help your brand stay active and consistent. This makes it easy to recognize across all channels, launches, and campaigns.

Illustration and Iconography

Illustration and Iconography

Custom illustration styles and icon systems aligned with your UI. Every metaphor supports understanding and adds precision and warmth to your product storytelling and visual identity.

Let’s Design Graphic Visuals That Work

Tell us about your project, and we’ll design a graphic system that speaks your product’s language, enhances clarity, and strengthens how your brand communicates across channels.

How We Work

We combine structure, communication, and production into a clear workflow. This workflow fits your team and grows easily from idea to delivery. We focus on quality and teamwork.

Discovery and Strategy
STEP 1

Discovery and Strategy

Fast alignment on audience, product, and goals. We look at your documents and messages to create a visual style. This style will help your sales funnel, business growth, and marketing strategy. This step ensures we fully understand your product and user expectations.

System and Templates
STEP 2

System and Templates

We design building blocks first — grids, components, and typography rules that scale across every medium. This maintains visual logic and consistency for both marketing and product design. Templates help your team move faster while keeping everything visually coherent.

Production and Iteration
STEP 3

Production and Iteration

We create hero visuals, data graphics, and marketing collateral with clear, structured feedback cycles. You receive versioned previews and transparent updates at every step. Each round refines clarity and precision so the graphics support goals and use cases.

Handoff and Implementation
STEP 4

Handoff and Implementation

Final exports, source files, and usage guidelines tailored for your stack. Our full-service design process ensures integration, performance, and alignment with your internal workflow. We collaborate with your team so assets ship smoothly and stay consistent after launch.

What You Get

Our work delivers consistency, credibility, and clarity across every channel — helping your team communicate complex ideas with confidence, precision, and visual impact.

A coherent visual language across product, marketing, and sales

Graphics designed for comprehension, not decoration

Templates that reduce design drift and improve production

Assets optimized for SEO, social, and real-time delivery

A graphic design agency that understands SaaS and DevTools

Systems that scale easily across campaigns and platforms

Featured Projects

We partner with teams building developer tools and AI products. These case studies show how a consistent graphic system clarifies complex tech and scales from site to decks.

Tavily: Web Search for AI Agents

Tavily: Web Search for AI Agents

A complete rebrand including UX, a scalable graphic system, and motion design. We made visuals and marketing materials that show the API’s speed. We included diagrams to help developers onboard.

Tavily: Web Search for AI Agents
Postiz: AI Social Media Platform

Postiz: AI Social Media Platform

Logo, identity, and full graphic design system with scalable templates for marketing and product releases. The result — consistent visuals that improve engagement across channels and internal teams.

Postiz: AI Social Media Platform
ArcPrime: AI Platform for IP

ArcPrime: AI Platform for IP

Brand strategy, infographic design, and investor materials. From logo to product diagrams, the system communicates complexity with simplicity for founders, legal and internal teams, partners.

ArcPrime: AI Platform for IP

Why Graphic Design Matters

Design for SaaS and DevTools isn’t decoration — it’s how you communicate complex technology. It clarifies your message, builds trust, and supports growth across product and sales.

Clarity That Builds Understanding

Graphic design translates complex systems into clarity. It helps users see structure, flow, and logic fast. Clear visuals make products easier to understand and remember.

Visual Systems That Scale Across Every Channel

Cohesive design connects product, docs, and marketing into one system. Consistent color, typography, and structure improve user confidence across all touchpoints.

Design That Builds Credibility

Developers value precision over decoration. Accurate diagrams and realistic UI visuals build trust and show how your technical product actually works in context.

Reducing Cognitive Load Through Visualization

Simplified charts and infographic design make data easier to absorb. Balanced hierarchy and visual rhythm guide attention naturally and help users learn faster.

Turning Complexity Into Clear Communication

Every layout, color, and hierarchy has intent. Strong graphic design principles simplify complex information, creating visuals that teach, not just decorate or entertain.

Consistency That Grows Brand Recognition

Unified design systems create visual continuity across pages and campaigns. This strengthens brand recognition and makes every asset feel part of ecosystem.

FAQs

Everything you need to know about our approach, process, and results.

Do you refresh existing systems or create from scratch?

Both. We can refine your existing brand system or create a new one designed for SaaS and technical audiences. The result is a cohesive design framework that strengthens brand consistency and supports your next stage of growth.

What design tools do you use?

We work in Figma, Illustrator, and After Effects. The team prepares all deliverables for production across web, presentation, and print formats. Our workflow keeps files compatible with DevTools, ensuring collaboration between design and engineering.

Can you help with copy and layout together?

Yes. Our team aligns visuals and content for consistency. We help structure complex ideas visually and verbally. We can refine your existing copy or build new messaging frameworks that align with the design language. This ensures every word and layout element supports the same story — clear, engaging, and easy to follow.

Do you handle design for both marketing and product?

Absolutely. We design systems that unify marketing visuals with in-product experience — maintaining brand consistency. Our goal is to make your brand recognizable across every touchpoint, from website and campaigns to app UI and onboarding.

Can you create templates for our internal team?

Yes. We build editable templates in Figma or Google Slides to make your future updates faster. Templates are modular, visually aligned with your system, and easy to adapt for different teams or formats. They help you maintain quality across new pages and decks.

Do you work with startups or enterprise teams?

Both. Startups value our speed and adaptability, while enterprise clients rely on us for systemization and scale. We tailor our process to match your team’s structure — lightweight for fast-moving teams, detailed for large organizations.

Let’s Design Graphic Visuals That Work

Tell us about your project and we will design a graphic
system that speaks your product’s language.

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Hi there, I'm Serge, co-founder and CEO of Peppermint.

Thanks for your interest in our work! I'd be happy to have a quick chat to discuss your project, walk you through our approach, or review your current website.

Looking forward to e-meeting you! 😉

Serge

Best, Serge from Peppermint

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