Postiz

Bootstrapped

Social Media Tool

https://api.github.com/repos/gitroomhq/postiz-app

From Idea to #1 on Product Hunt — Brand, Product & Growth Built from Zero

About the Project

Postiz is a social media automation platform combining AI workflows, multi-platform publishing, and open-source flexibility.

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Peppermint partnered with the founders from day zero, when the product was still an early concept. From naming and brand foundations to website design and full product UI, we built the visual and experience layer that helped turn an idea into a launch-ready SaaS company.

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What began as a concept became a live product with market traction and an evolving growth system.

Visit Postiz

Provided services

Branding & Logo Creation
UX/UI Design
Motion Design
Web Development
Ongoing Maintenance

Tech stack

Next.js
Tailwind CSS
TypeScript
Lottie

Location

Hong kong

Project Overview

Problem

Postiz had strong technical ambition but lacked a market-facing foundation.

The product included valuable capabilities, yet lacked:

clear positioning
recognizable brand identity
simple explanation of complex features
trust-building website presence
cohesive product experience
launch-ready assets for growth channels

For early-stage startups, product quality alone is rarely enough.

The market first needs to understand what you are, why it matters, and why now.

Solution

Peppermint helped build Postiz as a complete category-ready startup from the ground up.

We delivered:

Brand strategy and naming direction
Full visual identity system
Conversion-focused marketing website
Motion storytelling for complex AI workflows
Scalable product design system
UX flows for publishing, automation, and integrations
Launch assets for Product Hunt and growth campaigns
Ongoing design support after launch

The goal was not just to launch a product, but to launch a company people could trust.

#1

Product of the Month

Postiz achieved top Product Hunt rankings, generating visibility, traffic, and early traction.

From Zero

To Live Product

Brand, website, and product experience were built from scratch in an accelerated launch timeline.

Stronger

Product Clarity

Complex automation workflows were translated into a simple, compelling product story.

Scalable

Growth Foundation

A unified design system enabled continued iteration across product and marketing.

The professionalism and outstanding organizational skills make collaboration a breeze. Serge's team credibility shines through in every task exceeding expectations. A true pleasure to work with.

Nevo David

Founder at Postiz

Process

What We Built

Brand Architecture

Postiz entered the market without an established identity.

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We created a full brand system, including:

logo direction
color architecture
typography system
UI foundations
brand consistency rules

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This ensured the company looked credible across product, website, and launch channels from day one.

Conversion-Focused Website

We designed and built a marketing website structured around clarity and growth.

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The experience focused on:

explaining value quickly
reducing friction for new visitors
building trust fast
converting traffic into signups
supporting launch campaigns

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Motion was used strategically to explain workflows while keeping the experience clean and executive-friendly.

Product Design System

In parallel, we designed the product experience as a scalable system.

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This included:

dashboard logic
publishing flows
multi-platform integrations
reusable UI components
scalable feature expansion

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The result was a product that could grow without losing coherence.

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Ongoing Design Partnership

Our work continued beyond launch.

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Peppermint supported Postiz through:

iterative UI improvements
feature expansion
marketing evolution
landing page updates
brand consistency during growth

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As the product matured, the experience matured with it.

Strategic Takeaway

Postiz did not need design at the end. It needed design at the beginning. When startups build brand, product, and market perception together:

Launches hit harder

Traction builds faster

Trust forms earlier

Products feel stronger

Growth compounds sooner

That was the real advantage.

Ready to Launch Like a Category {Leader}?

Your product may start as an idea.
How it enters the market determines what happens next.
Peppermint helps AI, SaaS, and B2B startups turn early concepts into credible products people adopt.

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