Tavily

Acquired by

Series A Funding Stage

SaaS

Dev Tools

From “Just an API” to AI Infrastructure — Built to Scale, Trusted to Raise $20M

About the Project

Tavily is a fast-growing AI company building a real-time search and extraction API for AI agents, copilots, and LLM-powered applications.

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With strong developer traction and paying customers, the company had already proven product demand. What it needed next was a public presence that matched its momentum.

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Peppermint partnered with Tavily to lead a full rebrand, redesign the website, and build a scalable React-based platform ready for growth, enterprise trust, and fundraising.

Provided services

Branding
Media Kit
UX/UI Design
Motion Design
Web Development

Tech stack

Next.js
Tailwind CSS
TypeScript
Spline

Location

Israel

Project Overview

Problem

Tavily’s growth had outpaced its brand.

The product was powerful, but the market-facing story lacked clarity and authority.

Key issues included:

The company was perceived as a simple API rather than strategic infrastructure
Complex capabilities were difficult to understand quickly
Messaging was fragmented across products and use cases
Visual identity did not reflect scale or enterprise credibility
Internal focus was on engineering, leaving limited bandwidth for growth systems

In short: the product was ahead of the presentation.

Solution

Peppermint repositioned Tavily from a technical tool into a category-level AI infrastructure company.

We delivered:

Full rebrand aligned with growth-stage ambition
Strategic repositioning from “search API” to AI agent infrastructure
Messaging system for developers, buyers, and investors
New website architecture built around core capabilities
Motion storytelling to explain complex workflows visually
High-performance React website for speed and scale
Modular component system for future launches and updates

The result was not just a better website — it was a stronger market narrative.

$20M

Series A

The upgraded brand and website supported a critical fundraising stage as Tavily announced a $20M Series A round.

Stronger

Market Perception

Tavily evolved from “useful API” to an infrastructure player in the fast-growing AI ecosystem.

Faster

Growth Execution

The new React system enabled rapid page launches, cleaner messaging updates, and scalable marketing operations.

Higher Trust

Across Audiences

Developers understood the product faster, while enterprise buyers saw a company built for scale.

Working with Peppermint is a great pleasure. Their design skills, deep understanding of product, and attention to detail made the difference. We’re getting ton’s of positive feedback on our new website!

Rotem Weiss

Founder & CEO at Tavily

Process

What We Built

Rebrand for Infrastructure Credibility

We led a full brand transformation designed to elevate perception and category clarity.

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The new identity system included:

confident typography
technology-led color palette
structured visual language
sharper messaging hierarchy
stronger enterprise presence

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The goal was simple: look like the company Tavily had already become.

Website Built Around Product Understanding

We rebuilt the website architecture around Tavily’s core product capabilities:

Search
Extract
Research
Crawl

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Every page was designed to answer key questions fast:

What does it do?
Why does it matter?
Why choose Tavily?
How do I start?

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The result balanced developer precision with buyer confidence.

Motion That Explains Complexity

Motion was used as a communication tool, not decoration.

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We created animations showing how AI agents:

connect to the web
retrieve live data
structure outputs
power workflows in real time

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This reduced cognitive load and made abstract systems feel understandable.

React Foundation for Scale

The platform was built in React using a modular component system.

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This gave Tavily the ability to:

launch new pages faster
update messaging quickly
support campaigns efficiently
scale marketing without rebuilds

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For a fast-moving company, this operational speed mattered as much as design.

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Strategic Takeaway

Tavily did not need more traction. It needed the market to understand the scale of what it had already built. When high-growth companies align product quality with market perception:

Trust accelerates

Fundraising strengthens

Enterprise demand rises

Category position sharpens

Growth compounds

That was the real result.

Ready to Explain Complex {Products} to the Market?

Your industry may be traditional.
Your product experience should not be.
Peppermint helps AI, SaaS, and B2B platforms turn complexity into clarity — with systems built for growth.

Get a Proposal