Kana is building next-generation agentic AI infrastructure that enables autonomous agents to interact with data, tools, and workflows across modern software systems.
Ahead of its seed announcement, Kana partnered with Peppermint to translate a highly technical product into a clear, credible market narrative — and build a brand and website capable of supporting investor conversations, developer understanding, and early GTM traction.
We delivered a complete brand system, motion-led website design, and Webflow implementation designed for fast iteration and long-term scalability.
Problem
Kana’s underlying technology was strong, but difficult to explain in its early positioning. Existing visuals leaned heavily into complexity, which diluted clarity instead of improving understanding.Key challenges:
Kana needed a system that could explain complexity without simplifying the product itself.
Solution
Peppermint repositioned Kana around a clarity-first narrative for agentic AI infrastructure.We rebuilt the brand and website as a structured communication system — where every visual and interaction explains how agents operate within real workflows.Key work included:
The focus was not decoration — it was reducing interpretation effort.
Impact
Kana launched with a clear, investor-ready and developer-readable presence ahead of its seed milestone.The new system:
Kana moved from “hard to explain AI concept” to “structured infrastructure narrative.”
Full Brand + Website Launch
Brand system, motion design, and Webflow site delivered on a tight seed timeline.
Positioning
Aligned product narrative with investor expectations ahead of fundraising communications.
UX System
Complex agent workflows translated into structured, understandable product narratives.
Peppermint was highly responsive and easy to work with, taking feedback well and consistently delivering high-quality outcomes. They turned our vision into a fully functional, rebranded MVP website in a very short time, helping us move forward quickly with our go-to-market.
We redesigned Kana’s identity to reflect its position as AI infrastructure rather than experimental tooling.The system focuses on:
The goal was simple: make complexity feel structured, not overwhelming.
We redesigned the website experience around how users understand agentic systems — not how features are listed.We structured:
The result is a product narrative that “teaches while it explains.”
To explain complex workflows, we developed a set of custom system-level illustrations and diagrams. These visuals translate RFID processes into clear, digestible flows, reducing reliance on text and helping users grasp the product in seconds.
The final website was built in Webflow with a modular structure optimized for speed and iteration.Capabilities include:
We continue to support Kana as a design and marketing partner, extending the system as the product evolves.This includes:
Kana is treated as a living system, not a one-time launch.
Kana did not need louder branding — it needed clearer communication. When complex AI infrastructure is made understandable:
Let’s build a brand and website that makes your product understandable in seconds — and credible in minutes.
